Client : JuiceIn
Brief : Logo for a juicebar in Taiwan. JuiceIn specializes in organic, cold pressed juices from fresh and exciting ingredients.
Solution : The client wanted to highlight the cold-press process, which introduces less heat than conventional centrifugal juicers. The cold-press process better retains and preserves nutrients and gives the end-product a much fresher taste. Working closely with the client to highlight these attributes during the initial explorations, we arrived at a final mark which illustrates the masticating process, from raw ingredient to finished juice.