John Campbell’s
Whole Grain Identity

Client : John Campbell’s Irish Bakery *Academic Assignment

Brief : Design an identity and packaging system for a small food-industry business and if necessary, expand its range of products to create a full packaging system.

Solution : The business that I chose to base this project on was my neighbourhood Irish bakery. My goal was to create a modern brand to go with their delicious baked goods. I also expanded the bakery’s offerings to a fuller range of items, adding jams, preserves, chocolate and baking mixes, all items they currently already sell by other manufacturers. Inspired by the bakery’s location next door to the local Irish pub, I also added bottled ales and growlers.