Beer Geeks
Subculture Exploration

Client : *Academic Assignment

Brief : Explore a subculture and design a book that presents its roots, major movements and current trends.

Solution : The subject of this book is the craft-beer movement and its “beer geek” adherents. I saw an opportunity to further immerse myself in a movement of which I had been a part and had followed closely for years. The book presents a bold, colorful take on the history of the craft beer movement in North America. Giving readers a look at its pre- prohibition roots and taking them through the craft-resurgence. Readers will also find an introduction to homebrewing as well as a guide to building a beer-tasting menu and to finding the right glassware for your brew of choice.